Use this handy guide to have a cohesive brand across any and all platforms. This is your resource for how all the fonts and colors are being used. The font files have all been uploaded to your Google Drive. Download them and add to Canva for matching marketing and social content. Some may be paid fonts and best practice would be to purchase a license for personal use. (We'll let you know if this affects you!)

We hope these guidelines help you to stay on brand and in return, boost your business!


🖤  The Creative Branding Team

Click on thE LINK below to easily copy hex numbers and grab font links.

https://laurelandfilms.com/brand-hub

welcome to your

brand hub

by

"We’re making a pivot to an “adventurous luxury” kind of vibe, where the feeling is raw, effortless, emotional, romantic, sentimental, timeless, experience-forward. "

mood

mood

inspiration

inspiration

Classic,
hand-crafted, adventurous, artisanal,
timeless,
 playful,
charming,
nostalgic,
romantic,
passionate,
dramatic,
cinnematic

CREATIVE DIRECTION & MOOD BOARD

Color Palette & Usage Chart

HEX  #456280
cmyk  79 58 33 11
RGB  69 98 128

HEX  #3C4E43
cmyk  72 50 67 41
RGB  60 78 67

HEX #E6E0CC
CMYK 09 08 20 00
RGB 230 224 204

HEX  #05642F
cmyk  90 35 100 29
RGB  05 100 47

HEX  #F5F1ED
cmyk  03 03 05 00    RGB  245 241 237

HEX #371A0A
cmyk  51 74 79 74
  RGB  55 26 10  

HEX #B8925D
cmyk  27 41 72 04  
RGB  184 146 93

HEX
#99A296

cmyk
43
29
41
01

RGB
153
162
150


wanderlust skies

Parchment

POLO Green

forest Velvet

Hazy Sage

white
label

gold band

espresso leather

INTEGRATION IDEAS

wordmarks, logo suite & Submarks

primary WORDMARK

secondary wordmarks

logos

submarks

Download Logos from google drive

Elements

patterns, IlLustrations, Buttons  & FRAMES

Download Assets from google drive

The
love

films

Collections

The

Tailored | Personal | Heartfelt

next

Neutral Color - Background & Text

Neutral Color - Background & Text

Neutral Color - Background & Text

Accent color - Headers, Accent Spots, Borders, Buttons

Accent color - Headers, Accent Spots, Borders, Buttons

Main Color - Background, Text & Shapes

Main Color - Background, Text & Shapes

Main Color - Background, Text & Shapes

Color palette index

text color note:  Feel free to darken any of these colors instead of using true black for text color to get enough contrast between text and background. DO NOT darken the color in the design settings. those need to remain untouched. Use the side panel, under text style once the text is highlighted to change. :) 

Website & graphics Color guide